The Identification of Potential Rafting Tourism Products in Citepok Village, Sumedang Regency, West Java Province

Sumedang Regency is a natural, historical and cultural tourist destination. There are still many tourism potentials that have not been built and developed optimally. The natural resources of the Sumedang regency in rivers can be used as unique interest tourism resources, namely rafting. These resources can support the vision and mission of tourism in Sumedang regency who want to build their territory as a natural, historical and cultural tourism destination and special interests that are well known both nationally and internationally. To find out the potential of research conducted with the title Of Analysis of Tourism Product Potential in Sumedang Regency. The method of research conducted is qualitative. Data collection methods include observation, interviews, documentation and library studies. While the data analysis techniques used are descriptive. The results showed that, especially in the Cipeles river, Citepok village could develop rafting tourism products. The unique attraction of the Cipeles river is that the river flow is in grade 2 rafting path and a line flanked by beautiful rock cliffs. Tourist facilities such as inns and restaurants are adequate. Additional services such as financial, security, health and rafting services are available around Citepok village.

A study conducted by booking.com resulted in more than 22,000 travellers in 29 markets and reviews from 180 million verified visitors to predict travel trends in 2020. One of the results is the increase of second city travellers, which means travel exploring less popular tourist destinations to reduce mass tourism and protect the environment (kompas.com, 2019). Sumedang Regency is one of the administrative areas in West Java Province, which also develops tourism as its economic sector. The landscape of Sumedang Regency in the form of mountains and hills with an altitude of between 25m -1,667m above sea level was developed with the theme of nature and culture-based tourism. Sumedang Regency in 2018 has 36 tourist attractions visited by 498,081 domestic tourists and 391 foreign tourists (Disparbudpora Sumedang Regency, 2018).
Sumedang Regency Government has set the vision of tourism development in 2014-2025, namely the realization of Sumedang as a world-class cultural, natural and special-interest tourism destination, competitive, sustainable, reliable, and able to encourage regional development and welfare of the people (Perda Kab Sumedang No. 8 of 2014). The implementation of this policy is establishing a thematic Strategic Tourism District (KSPK) based on the strength of potential and character of the region. The themes stipulated in the regional regulations include tourist villages, natural tourism and cultural tourism (Perda Kab Sumedang No. 8 of 2014). Sumedang Regency is located between 6o44'-70o83' South Latitude and 107o21'-108o21' East Longitude.
Sumedang Regency has a large river flow, and its tributaries form the pattern of watersheds. In Sumedang Regency, the flow consists of 3 watersheds with six sub-watersheds: Cimanuk Hulu, Cipeles, Cimanuk Hilir,   (2012) One of the tourism resources that has many benefits is the River. For example, the European region has used the River as a tourism resource, namely waterways or water transportation routes such as boats. The utilization of this river stream increases the interest of tourists to spend their time around during sunset sailing, dinner cruise, or just walking around the area around the River. Other uses of the river and transportation media are also for recreational media such as swimming, fishing, diving, boating, rafting, and kayaking (Collins &Cooper, 2017). In terms of service providers or tour companies, rafting and kayaking have been operated by individual operators with a single raft to worldwide operators such as Microsoft Corporation's Mountain Travel Sobek  In particular, the International Rafting Federation (2010) states that rafting is a sport and recreational activity conducted outdoors by rowing on a raft through the River's surface from the starting point (start) to the finish point. They have usually done in the flow of the River rapid currents to increase speed and make this sport of rafting a little dangerous and challenging. Two of the nine most challenging rafting destinations globally are Indonesia, the Ranoyapo River in Minahasa Regency, North Sulawesi, a 35 km long track, and alas river Sumatra with difficulty III-IV (CNN Indonesia, 2019).
Sumedang Regency is famous for its natural and historical tourism. However, there are still many undeveloped tourism potentials, one of which is the Cipeles river basin with exciting contours in the form of rock cliffs flank. On top of this, there are lush trees that some quite challenging rapids with a grade II category.
Cipeles River rafting trail has a length of 4-5 kilometres with a depth varying between 4-12 meters. One of the challenges of this river feature is the change in the direction of water flow which is influenced by the amount of water discharge, mainly due to rain (Republika, 2016). The Cipeles River rafting track is considered not too dangerous and suitable for family recreation with a category II difficulty level. Operators that operate on the Cipeles River rafting tourist route include Sumedang Outdoor Activity (SODA) and Rafting Sumedang.
The development of global tourism led to a shift in tourist consumption patterns. In early 1980 the favourite tourist trend was mass-tourism, a group travel pattern following a series of programs from travel agency services. As the times change, travel trends turn to more specific desires (special interest tours) .
The shift also occurs in brilliant tourism selection that affects tourist visits (Susanto et al., 2020). Special interest tours are designed for travellers to satisfy emotional stimuli in the form of an optimal and varied experience at a limited time. Rafting is one of the special interest tourism products that are much in demand by 21st-century tourists. This condition needs to be followed up by Sumedang Regency by developing special interest tourism products themed rafting.
Cooper (2016) provides four main components that a tourist attraction has. The first is the attraction which is an attraction that becomes a motivation for tourists to come. The resources of these attractions include natural resources, cultural attractions and artificial attractions. Second is amenities which is the facilities and infrastructure needed by tourists while in tourist destinations, such as restaurants, inns, electric power transportation, highways, airports and others. The third is accessibility, which is the ease of moving from one area to another, both in transportation, ports, airports, and highways, making it easier for tourists to visit tourist destinations. Fourth is ancillary, which complement tourism such as local government, management institutions, Tourist Information Center, Travel Agents, and other stakeholders who play a role in tourism. All components of this travel product need to be identified in developing special interest tourism themed rafting in Sumedang Regency, which is the purpose of this research.
Based on the above phenomena and considerations, Sumedang Regency, with the vision of becoming a natural tourism destination, culture and special interests, still has various natural resources that can be utilized optimally. One of them is the river flow that surrounds several areas in Sumedang Regency. Considering the trend of special interest tourism and river tourism in some regions, Sumedang Regency can develop rafting special interest tourism to diversify tourist products. It is essential to analyze the potential of rafting tourism as one of the special interest tourism that utilizes river resources.

Special Interest Tourism
In recent years tourism has attracted many researchers from various fields, both to research matters related to the economy, social, cultural and environmental. One of the tourism innovations is caused by special interest tourism (SIT), which provides various new and modern special interests among tourists (Sousa, 2018). Swarbrooke and Horner (2007) stated that tourist activities could be said to be special interest tours when the motivation and decision-making of tourists are based on a particular desire, both to an activity and a destination and an atmosphere that can meet the wishes of tourists. From a tourist perspective, tours involving physical activities such as sports tours and adventure tours are also included in special interest tours .  believes that adventure tourism is a commercial tour whose main attraction is outdoor activities and exploring the outdoors. It usually requires special equipment and provides a stressful experience for tourists. In another book, Buckley (2010) explains the phases or stages of adventure tourism development in more detail. First, adventure tourism develops from some tourists who do activities related to adventure and exploration. Second, of the many tourists who do experience and exploration activities occur mass tourism with activities that are not so extreme. Third, adjustment of actions by the changing times. This phase of commercial adventure tourism has reached the broader economy, considering special equipment, clothing and protectors, infrastructure, lifestyle and business travel agencies.
In keeping with Buckley's statement, the Adventure Travel Trade Association defines adventure travel as a tour that meets at least two main characteristics: physical activity, natural environment, and cultural dimension. Adventure tourism is a type of tourism that represents some of the natural attractions related to adventure activities. However, some activities are often categorized as natural attractions. It should be underlined the difference between adventure tourism and nature tourism can be seen from its more challenging and risky activities than ordinary natural tourism (Rantala et al., 2018).

Water-Based Tourism Business
Water-based tourism businesses are water tourism operators, providing commercially managed services in the water and providing recreational services underwater, along the coast, streams, lakes and reservoirs, and other service providers related to water activities (Ismayanti, 2010). In more detail, Muljadi (2009) also explained the example of water-based tourism business services, among others: 1) diving recreational equipment services to see the scenery of underwater living things; 2) provide recreational facilities along the coast, sea waters, streams, lakes and reservoirs; 3) Provide a port place for cruise activities (cruise).
As mention above, the main activity is to provide services and services related to the needs of recreational tourism in the water. Ismayanti (2010) provides several examples of service providers included in the waterbased tourism business, among others: 1) Swimming pool that provides places and facilities for bathing and doing swimming sports, containing a water park and a water play area; 2) Natural bathing is a business that provides places and facilities for bathing in hot springs and waterfalls: 3) Fishing is an effort that provides places and facilities for fishing in ponds; 4) Marina business is a business that provides mooring facilities and infrastructure for yachts and boat or ships; 5) Dive business is an effort that provides means for underwater diving; 6) Water Recreation Business is a business that provides water recreation facilities such as beaches, rivers, lakes and reservoirs-for example, renting out boats, surfing, parasailing, powerboating, and rafting.
The development of water tourism can be aligned on environmentally based and sustainable principles (Budisetyorini et al., 2021).

White Water Rafting
Rafting, kayaking and canoeing are thriving and becoming the most popular new adventure sport.
According to the International Rafting Federation (2010), rafting is a sports and recreational activity conducted outdoors by rowing on a raft through the River's surface from the starting point to the finish point. These activities are usually done in the River's flow to increase speed and make this rafting a little dangerous and challenging.
Rafting has six levels of difficulty ranging from calm river flow to high and rapid wave stream. According to Mackenzie and Kerr (2014), international rafting is challenging among others: the first level is a calm river flow with slow waves. The second level is a quiet stream with slightly fast waves. The third level is a stream with relatively quick waves and several rapids (suitable for sports activities and rafting tours). The fourth level is starting to be challenging; the boat may overturn due to the rapid flow of the River and unpredictable waves.
The fifth level is an area where the flow of the River is swift. The flow direction is unexpected, requires physical readiness, and there is a possibility of injury. The last level is a dangerous river flow with many rapids, fast river flow, large rocks, and high concentration and experience.

Tourism Product Components
Tourist products are all forms of Service enjoyed by tourists, starting from the moment of leaving the place of origin, while searching for tourist destinations, until returning to the area of origin. According to Cooper et al. (1995), there are several essential things that a travel product has, among others: 1. Attraction is the most significant component in attracting tourists. The initial capital that an area must own to become a tourist destination is a tourist attraction. Attractions that invite tourists are natural, cultural, and artificial. Tourist attractions motivate tourists to come, either to be enjoyed for days or to go again on other occasions to the same place. It is necessary to consider the uniqueness that tourists are needed.
2. Amenity is the facilities and infrastructure needed by tourists during their stay in tourist destinations.
Infrastructure is a condition for the construction of facilities. An area develops into a tourist destination when the facilities and infrastructure are adequate. Examples of facilities and infrastructure that tourists often need include telephones, lodging, transportation, restaurants, public toilets, rest areas, parking lots, etc.
3. Accessibility is all kinds of transportation and transportation services that support tourists to reach tourist destinations. On the other hand, accessibility is also an easy move from one place to another. Similar to facilities, accessibility also affects the development of a tourist destination. If there are ports, airports, highways and other transportation services will certainly make it easier for the area to visit. 4. Ancillary Service is an institution that supports tourism, such as local government, travel agents, private and stakeholders who play a role in other tourism. Meanwhile, according to Sunaryo (2013), ancillary Service is a public facility used as a tourist facility such as banks, telecommunication facilities, hospitals, etc. The existence of ancillary Service complements amenities and accessibility.

METHOD
This study uses a qualitative descriptive approach (Creswell, 2002). The collected data is not analyzed numerically, then translated in narrative and analyzed according to the interests of the study. Research data is classified into two, namely: 1) Primary data, namely the actual condition of attractions, accessibility and additional services, as well as a list of facilities that support the potential of rafting tourism in cipeles River; 2) Secondary data, in the form of internal /external documents of relevant institutions, laws and regulations on tourism, rivers and rafting, statistical data, library studies and also maps of cipeles river basins.
Data collection techniques using: 1) Observation, on a spec of the actual condition of attractions, accessibility and additional services as well as a list of facilities that support the potential of rafting tourism in Cipeles river;2) Study documentation, collect data from records, books, regulations, meeting minutes and archive pictures of research objects;3) Literature studies, in the form of water classification standards for rafting needs, especially for tourist activities, maps of cipeles watersheds and explanations of attractions, facilities, accessibility and additional services ideal for rafting attractions;4) Interviews, conducted with informants, namely Citepok villagers and tourism support stakeholders around Citepok village to obtain an overview of tourism products more clearly.
This research should ultimately produce valuable and valid science. The validity of that data is known as the validity of the data. The validity of the data in qualitative research is done by testing the credibility of the data in three ways, including 1) The continuation of observations is that researchers again make observations to ensure the completeness of the data. Conducted using observation and documentation to obtain completeness of data that may be lacking during the first observation and documentation;2) Increased perseverance in research ensures the sequence of events has been systematically researched. Researchers increase persistence by conducting library studies, research results and documentation related to the potential of rafting tourism in Sumedang Regency carefully and carefully;3) Triangulation is to ensure data from various sources obtained in multiple ways and times. In this case, researchers collected similar data through three different techniques. For example, researchers collected data on cipeles river water classification for rafting tourism needs by field observation, documentation from the Environment Agency, and previous studies' literature studies.

Attractions
Tourist attractions studied are divided into three categories, namely nature, culture and artificial. Citepok village has six diverse natural interests, ranging from rivers, rocks, rice fields and plantations. These tourist attractions include couples river, rocks around the River such as Batu Nunggul, Batu Kabuyutan, Batu Pangcalikan and Batu Namprak managed by the village government, and vast rice fields, sawo plantations, melinjo, bananas and others organized by the surrounding community. Cipeles River can be ranked into a special interest rafting tourist attraction that has an exciting contour.
Part of the River is flanked by rock cliffs on both sides, while the top of the ridge is overgrown with lush trees covering the hills and river surfaces. During the dry season, the water flowing in the Cipeles river will look more apparent than during the rainy season. At first glance, the shape of the Cipeles river is similar to Green Canyon but with a smaller river width. The condition of the rocks and currents of the Cipeles river is not too dangerous. Similarly, the rapids, although the number of rapids counted a lot but not too risky. Cipeles is in  Cultural attractions in citepok village include ngaruat jagat tradition and mupu lauk tradition and calung, dog-dog, and degung art. This artistic activity is usually done by the surrounding community and has its meaning. Ngaruat jagat tradition is a tradition of Citepok villagers from ancient times and is done through generations. Ngaruat Jagat aims to commemorate the services of the previous ancestors who have cultivated and pioneered the development of the village. Ngaruat jagat also aims to ask for salvation to Allah SWT and be grateful for the abundant natural blessings every year. In this event, the villagers will gather and carry out a complete thanksgiving with offerings and fragrances. Then offer solawat to the Prophet Muhammad, eat together and often closed with entertainment art calung, dog-dog or degung.
While Mupu Lauk is a typical tradition of Sundanese people, namely catching fish in a joint. In addition to entertainment, villagers usually come together to ask each other for news and the daily food needs of this tradition, strengthening social and community solidarity. Catching this fish is done in the Cipeles river. But the current condition is quite alarming, and cultural activities have rarely been done due to the lack of awareness of the next generation to preserve the traditions of their ancestors.
Artificial tourist attractions in Citepok village only has one fishing pond. This pond is managed by one of the Citepok villagers, namely Mr Wawan. Karna fishing place is a pond, so fish are planted adapted to water conditions. This pond planted with tilapia and goldfish. Tilapia is a freshwater fish that has thin meat. This fish is tolerant of natural conditions and able to live and breed in extreme water environments. Like salty and halfsalty water reaches the waters in the mountains that are cold temperatures. This type of tilapia is a local tilapia that can be consumed. At the same time, goldfish is very favourite planted in fish ponds in west Java, produced for consumption and not ornamental goldfish. This fishing pond looks clean and tidy; there are about 15 seats provided for anglers around the pond.

Tourism Amenities
Tourist facilities are all facilities and infrastructures that can support the needs of tourists. In contrast, but the more afternoon, the fewer city transportation 01 passes through this line.

Ancillary Services
Ancillary Service is a public facility used as a tourist facility such as banks, telecommunication facilities, hospitals, etc. The existence of ancillary Service complements amenities and accessibility (Sunaryo, 2013). In this study, additional services are rafting providers/operators, health services, financial services and security services. For rafting service providers in Sumedang is still a little, one of the people who provide rafting to the Cipeles river is SODA (Sumedang Outdoor Activity). Soda Basecamp is located in the Sumedang area of the city.
Provide services for both small groups and large groups of a maximum of 40 people. In addition to rafting, SODA also provides facilities for other adventure activities in Sumedang, such as paragliding, river tubing, offroad, hi-rope, and team building. For novice tourists who have never done rafting before, accompanied by an experienced instructor. Many serve groups of schoolgirls, nature lovers, companies and families. The price per pax is Rp. 150.000 (min 5 pax) with rafting facilities on cipeles River about 5km, snacks, rafting equipment, instructors, first aid, local transportation & insurance and can order lunch with an additional Rp. 25.000.
The nearest health service is Pembina Sehat's 24-hour clinic which is accessible to the public about 6.2 miles away. For financial services, several ATMs are scattered around citepok village, including ATM Bank BJB, Bank BRI Situraja, Bank BNI Legok, and Bank Mandiri Situraja distance from the town about 3-5 km. At the same time, the nearest security service is also about 10 km, namely Situraja Police.

CONCLUSION
Considering the resources of tourism products in Citepok village, the potential is excellent for the developing River as the primary resource has a unique and white water rafting path that is in grade 2, or ideally used as a river for rafting for tourist needs. Lodging and restaurant tourism facilities around the village are adequate. Good accessibility to reach the rafting tourist area, as for what can be improved, improves road holes and signs and lighting. The existence of additional services also complements the existing amenities and accessibility. From the results of this study, it is known that the best time to go rafting in the dry season, around April-August. In the dry season, the river water is clean, and the River's depth is reduced, so the rocks are visible to the surface, forming rapids. Tourist activities can be done between 09.00 -15.00 WIB. Because at that hour, local transportation is still operating, taking into account the distance to the inn on average in the Sumedang Kota area. Furthermore, some significant developments are to build a synergy of stakeholders and tourism development resources in Citepok Village, Sumedang Regency, into a more technical tourism development roadmap.