Journal of Tourism Sustainability

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector

2023-04-03T14:15:04+00:00

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and brand image in the interest of visiting tourists as part of the recovery of the tourism sector. Data were collected at The Lodge Maribaya as a research locus by interviewing 123 tourists who visited tourist attractions through a questionnaire instrument. By using scoring and path analysis, it is found that Digital Marketing significantly influences Brand Image. Apart from that, digital marketing and brand image also significantly affect tourist interest in visiting. This shows that digital marketing and brand image can be an effective marketing strategy in the context of recovering the tourism sector.

Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination

2023-04-03T12:58:12+00:00

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.

Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides

2023-05-14T05:12:04+00:00

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.

Improving the Management Capability of the Giyanti Tourism Village in to Raise the Tourism Village Category

2023-05-18T05:56:48+00:00

This study aims to improve the management capability of the Giyanti tourism village in Wonosobo Regency, Central Java. The village has a cultural uniqueness (USP) that is not shared by other villages in Wonosobo Regency in the form of the lengger dance. At present, with the designation of an emerging tourism village, the Giyanti tourism village is still classified as an embryo tourism village. This study used a qualitative descriptive method using data collection techniques through observation, in-depth interviews and literature studies. In improving the qualifications of tourism villages, it can be carried out through four (4) stages, namely 1) tourism village planning, 2) tourism village organization, 3) tourism village development implementation, 4) tourism village evaluation and monitoring. Diversification of Giyanti village products based on culture is needed as well as strengthening the ability of human resources in managing tourist attractions and collaboration with surrounding tourism villages can be strategic steps in increasing the capabilities and the classification of tourism villages.

Sustainable Tourists Behaviour on Environmental Aspects in Pangandaran Beach

2023-05-18T05:59:59+00:00

This study aims to determine how the level of tourist behavior in environmental aspects of sustainable tourism activities and is useful for reducing the negative impact of environmental pollution on Pangandaran Beach by adjusting actions that need to be taken in the future. This study uses a descriptive quantitative method through a questionnaire with the contents of the questionnaire consisting of the realm of knowledge (knowledge), the realm of attitude (attitude), and the realm of action or (practice) which have been tested for validation and reliability of 30 respondents. Then the research sources used in this study are primary data and secondary data. Research respondents were 100 tourists who visited Pangandaran Beach from 2020 to 2022. Based on the results of the study, it was found that all sub-variables were in the high category on the continuum line, but this is contrary to the phenomenon that occurred on Pangandaran Beach, there are still many tourists who litter. However, tourists feel that sustainable tourism activities are important to do so as not to have a negative impact on the environment on Pangandaran Beach. The sub-variable that has the highest average score is the knowledge sub-variable so that it can be interpreted that tourists' knowledge about sustainable tourism is higher than attitudes and actions, especially in the action sub-variable which is the sub-variable with the lowest score which can be caused by several factors. factors such as education or age.