Feminine Tourism as a New Trend: An Analysis of Gen Z Jakarta's Interest in Women-Specific Tour Packages

Maudy Safitri Zaya; Fajar Aditya Nugroho; Revi Agustin Aisyianita; Lala Siti Sahara; Farah Nurhaliza; Kaila Salsabila

doi:10.35313/jtospolban.v6i1.209

Authors

Maudy Safitri Zaya Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta, Indonesia
Fajar Aditya Nugroho Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta
Revi Agustin Aisyianita Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta
Lala Siti Sahara Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta
Farah Nurhaliza Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta
Kaila Salsabila Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta

DOI:

https://doi.org/10.35313/jtospolban.v6i1.209

Keywords:

Feminine tourism, Security-First Paradigm, Generation Z, SDG 5, Urban tourism

Abstract

In the landscape of emerging urban economies, feminine tourism has evolved into a critical platform for identity representation and autonomous mobility among women. This study investigates the influence of feminine tourism packages—conceptualized as an integrated construct of perceived security, comfort, and destination attractiveness—on the travel interest of urban Generation Z women in Jakarta. Utilizing a quantitative approach with a purposive sample of 385 respondents, the research employs linear regression analysis to evaluate the efficacy of these gender-responsive attributes. The findings reveal a robust predictive power, with perceived security emerging as the dominant hygiene factor that fundamentally precedes hedonic engagement. This study proposes a Security-First Paradigm, asserting that for female travelers, the experience is strictly contingent upon the prior institutionalization of safety thresholds. The results provide significant theoretical interventions into the Experience Economy by shifting the focus from emotional engagement to risk mitigation. Managerially, the study offers actionable insights for aligning destination governance with Sustainable Development Goal (SDG) 5 (Gender Equality), illustrating that the integration of security and comfort serves as a strategic catalyst for reducing the gender participation gap in the Indonesian tourism sector.

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