The Strategy of Potential Cevelopment of Cacaban Kidul Village, Purworejo Regency, Central Java Province as a Tourism Village

Iqlima Ramadhani; Rr Adi Hendraningrum; Amanda Rizka Rachim; Isfina Rusvitasari; Reza Nurizki

doi:10.35313/jtospolban.v3i2.93

Authors

Iqlima Ramadhani Politeknik Pariwisata NHI Bandung
Rr Adi Hendraningrum Politkenik Pariwisata NHI Bandung
Amanda Rizka Rachim Politeknik Pariwisata NHI Bandung
Isfina Rusvitasari Politeknik Pariwisata NHI Bandung
Reza Nurizki Politeknik Pariwisata NHI Bandung

DOI:

https://doi.org/10.35313/jtospolban.v3i2.93

Keywords:

Strategy Development, Tourism Village

Abstract

Cacaban Kidul Village has various potentials that can be developed as a tourism village. Among them are natural tourism and community based tourism. However, in developing the potential of Cacaban Kidul Village there are still several internal and external factors faced by Cacaban Kidul Village, which influence the development of the village's tourism potential. This study aims to analyze tourism potential, identify internal and external factors that influence the development of tourism potential, and provide alternative strategies in developing tourism potential in Cacaban Kidul Village. This research is a research that uses qualitative methods with a descriptive approach. The data analysis used is SWOT analysis to determine and provide an overview of strategies that can be carried out for the development of tourism potential in Cacaban Kidul Village, Purworejo Regency, Central Java.

References

Atmoko, T.P.H. 2014. Strategi Pengembangan Potensi Desa Wisata Brajan Kabupaten Sleman. Jurnal Media Wisata. Vol.12, No.2

Babbie, E. 2004. The practice of Social Research: 10th Edition. Belmont: Wadsworth/Thomson Learning.

Cahyadi, R. & Gunawan, J. 2009 . Pariwisata Pusaka Masa Depan bagi kita, Alam & Warisan Budaya Bersama. Jakarta: UNESCO & Program Vokasi Pariwisata UI

Cooper, Donald R, dan Pamela S. Schindler. 2006. Metode Riset Bisnis. Jakarta: PT Media Global Edukasi Kuntjojo (2009). Metodologi Penelitian. Materi diklat pada Universitas Nusantara PGRI Kediri.

Daniawati, N., Suryana, Supriatna, U. 2021. Pengembangan Potensi Desa Wisata Lembur Awi di Desa Jatisari Kecamatan Cangkuang Kabupaten Bandung. Jurnal Geoarea Vol. 04 No. 02. ISSN: 2685-7472

Hamidi. 2004. Metode Penelitian Kualitatif: Aplikasi Praktis Pembuatan Proposal dan Laporan Penelitian. Malang: UMM Press

Herdiansyah, H. 2010. Metodologi Penelitian Kualitatif untuk Ilmu-Ilmu Sosial. Jakarta: Salemba Humanika.

Irawati, N. dan Utari, E.L. 2022. Pemetaan Potensi Wisata & Konsep Penataan Kawasan Bersinergi Desa Wisata Cacaban Kidul Kabupaten Purworejo. Jurnal Pengabdian “Dharma Bakti” Vol.5, No.2, 59-70. ISSN: 2715-8020

Muliawan, H. 2008. Pengembangan Pariwisata Berbasis Masyarakat Konsep dan Implementasi, tanpa kota: tanpa penerbit.

Musfiqon, 2012. Metodologi Penelitian Pendidikan. Jakarta : PT Prestasi Pustakarya Narimawati, U. 2008. Metodologi Penelitian Kualitatif dan Kuantitatif, Teori dan Aplikasi. Bandung: Agung Medi.

Abdurokhim, & Guterres, A. (2023). Aligning Rural Tourism With Local Realities: Strategic Formulation Through AHP And TOWS In West Java. Journal of Tourism, Hospitality and Travel Management, 1(2), 92–106. https://doi.org/10.58229/jthtm.v1i2.311

Hidayah, N., Salsabila, R. K., Saputra, R. A., Dewi, E. K., Jannatan, M. W., Nufus, N. H., Fahriza, A., & Monicawati, S. (2023). Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi. Journal of Tourism, Hospitality and Travel Management, 1(1), 8–16. https://doi.org/10.58229/jthtm.v1i1.7

Irfansyah, Hidayat, N. M., Purnama, R., Resmi, I. C., & Nurizki, R. (2023). Identification of Culinary Potential in Neglasari Village, Cisompet, Garut. Journal of Tourism, Hospitality and Travel Management, 1(1), 29–34. https://doi.org/10.58229/jthtm.v1i1.11

Octaviany, V., Hasyim, M. A. N., Gusnadi, D., & Mardiyana, E. (2023). From Utility to Intention: Unpacking the Drivers of Smart Hotel Adoption in the Digital Native Segment. Journal of Tourism, Hospitality and Travel Management, 1(2), 76–91. https://doi.org/10.58229/jthtm.v1i2.309

Prawira, M. F. A., Budisetyorini, B., Salam, D. A., Adisudharma, D., & Wulandari, W. (2023). Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations. Journal of Tourism, Hospitality and Travel Management, 1(2), 35–45. https://doi.org/10.58229/jthtm.v1i2.139

Salam, D. A., Wyratama, M. Y., Natasha, I., Pramesthi, R. I., Ahzar, A. A., Syafitri, M. A., & Novianti, S. (2023). Community Participation in Agrotourism Development in Cibodas Village, Lembang District, West Bandung Regency. Journal of Tourism, Hospitality and Travel Management, 1(1), 23–28. https://doi.org/10.58229/jthtm.v1i1.10

Suryana, M. (2023). Navigating Digital Trust: How Service Quality and Brand Image Shape Loyalty in Online Travel Platforms. Journal of Tourism, Hospitality and Travel Management, 1(2), 62–75. https://doi.org/10.58229/jthtm.v1i2.306

Susanto, E. (2023). From Taste to Travel : Exploring the Behavioral Drivers of Local Food Engagement and Revisit Intention in Food Tourism Food Authenticity Perception and Tourist Intention. Journal of Tourism, Hospitality and Travel Management, 1(2), 46–61. https://doi.org/10.58229/jthtm.v1i2.304

Widiarrachman, R. F., Rahtomo, W., Putri, A. S. S., Annisa, G. N., Wicaksono, M. A., Nareswari, N., Sakti, N. P., Lathifa, P. H., & Ningtyas, W. A. (2023). Market Profile Analysis of Lokawisata Baturraden. Journal of Tourism, Hospitality and Travel Management, 1(1), 1–7. https://doi.org/10.58229/jthtm.v1i1.6

Wulandari, W., Sianturi, A., Rahmadiani, A., Nurinto, B., Raudhatul, K. J., Marsha, A., Rizqy, M., & Yulia, S. M. (2023). Electronic Word Of Mouth On Visiting Decisions. Journal of Tourism, Hospitality and Travel Management, 1(1), 17–22. https://doi.org/10.58229/jthtm.v1i1.8

Pitana, I.G. & Gayatri, P.G. 2005. Sosiologi Pariwisata. Yogyakarta: CV Andi Offset Pratama, F.G. dan Kurnia, G. 2018. Strategi Pengembangan Desa Wisata Berbasis Masyarakat Desa Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung. Jurnal Ilmiah Mahasiswa AGROINFO GALUH, Vol. 5, No.1

Rangkuti, Freddy. 2018. Analisis SWOT: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, dan OCAI. Cetakan Keduapuluh Empat. Jakarta: PT Gramedia Pustaka Utama.

Retnawati, H. 2017. Analisis Kuantitatif Instrumen Penelitian. Yogyakarta: Parama Publishing.

Ronchetti, Jan L. 2011. An Integrated Balanced Scorecard Strategic Planning Model for Nonprofit Organizations, Vol. 1 Iss. 1, 2011, pp. 25-35

Sanjaya, A. 2011. Model-model Pembelajaran. Jakarta : Bumi Kasara

Sudaryono. 2018. Metodologi Penelitian. Depok: PT. Raja Grafindo Persada

Sugiarto. 2017. Metodologi Penelitian Bisnis. Yogyakarta : Andi

Susyanti, D. W. 2013. Potensi Desa Melalui Pariwisata Pedesaan. Jurnal Ekonomi dan Bisnis. Vol.12, No.1, Juni 2013, 33-36