French Language Proficiency in Hospitality Education and Industry: Perspectives from Students, Alumni, and Industry Practitioners
DOI:
https://doi.org/10.35313/jtospolban.v5i2.188Keywords:
French language, hospitality education, employability, curriculum alignment, multilingual competenceAbstract
Foreign language competence is a critical professional skill in the globalised hospitality industry, where intercultural communication plays a central role in service quality. While English remains dominant, additional language skills—particularly French—are increasingly valued in luxury and international hospitality contexts. However, there is limited empirical research on how French-language education aligns with industry expectations in emerging tourism markets such as Indonesia. This study addresses that gap by analysing the perceptions of students, alums, and industry practitioners regarding the importance of French language proficiency for employability and curriculum relevance. A quantitative survey was conducted with 155 respondents, including 138 from academic communities and 17 from the hospitality sector. Results show that although students find French linguistically challenging, both academic and industry groups recognise its strategic value for career advancement. The study contributes to the literature by linking language competence, perceived employability, and curriculum alignment in vocational hospitality education. Practical implications include the need for more communicative, contextual, and industry-integrated language instruction.
References
Baco, C., Derobertmasure, A., Bocquillon, M., & Demeuse, M. (2023). Initial Teacher Training: Validation of a Competence Reference Framework for the Training of Mentor Teachers/Cooperating Teachers. Frontiers in Education, 7. https://doi.org/10.3389/feduc.2022.1010831
Baum, T. (2006). Human Resource Management for Tourism, Hospitality and Leisure: An International Perspective. Thomson Learning. https://books.google.co.id/books?id=igcGpilWpy8C
Belousov, A. S. (2023). The Specifics of Career-Oriented Teaching of a Foreign Language Based on an Integrated Approach in the System of Secondary Vocational Education. Tambov University Review Series Humanities, 1, 134–142. https://doi.org/10.20310/1810-0201-2023-28-1-134-142
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Bryman, A. (2016). Social Research Methods. Oxford University Press.
Colomar, M. P. A., & Menn, A. (2024). A Virtual Exchange to Boost Students’ Intercultural Communication Skills in English. Baltic Journal of English Language Literature and Culture, 14, 21–34. https://doi.org/10.22364/bjellc.14.2024.02
Creswell, W. J., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (5th ed.). Sage Publications Inc.
Demianenko, O., & Moroz, T. (2023). Formation of Intercultural Competence in the Process of Implementing the Multilingual Education Model. Paradigm of Knowledge, 4(58). https://doi.org/10.26886/2520-7474.4(58)2023.3
Doris, O. C. (2023). Exploring the Impacts of Public-Private Partnership Investments and Collaborative Solutions for Tackling Inadequate Funding in French Language Education. Hum. Resour. Manag. Serv., 5(2), 3389. https://doi.org/10.18282/hrms.v5i2.3389
Hair, J. F. J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Jin, S. (2023). Unleashing the Potential of Social Media: Enhancing Intercultural Communication Skills in the Hospitality and Tourism Context. Sustainability, 15(14), 10840. https://doi.org/10.3390/su151410840
Juliastuti, Thayyib, M., & Haerazi, H. (2023). Intercultural Communicative Competence Model Using English Literature: A Case Study at Some Islamic Universities in Indonesia. Register Journal, 16(1), 112–138. https://doi.org/10.18326/register.v16i1.112-138
Kolb, D. A. (1984). Experiential Learning: Experience as The Source of Learning and Development. In Experience Based Learning Systems, inc. Pearson Education, Inc.
Lee, T.-Y., Ho, Y.-C., & Chen, C.-H. (2023). Integrating Intercultural Communicative Competence Into an Online EFL Classroom: An Empirical Study of a Secondary School in Thailand. Asian-Pacific Journal of Second and Foreign Language Education, 8(1). https://doi.org/10.1186/s40862-022-00174-1
Li, X. (2024). Exploration of Integrating English Courses With Professional Courses in Higher Vocational Colleges. Jmetp, 1(2). https://doi.org/10.70767/jmetp.v1i2.268
Lin, Y., Li, F., MacLeod, A. A. N., & Pollock, K. (2023). A Conceptual Model of Second Language Pronunciation in Communicative Contexts: Implications for Children’s Bilingual Education. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1125157
Liu, M. (2024). A Study on the Enhancement of English Proficiency of Contemporary College Students by Intercultural Communication in the Background of the Internet. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0061
Liudmila, A. S., Kuvaeva, L., & Lipilina, E. (2024). Criteria and Indicators for Assessing the Development of Intercultural Competence of University Students. Managing Sustainable Development, 3, 100–104. https://doi.org/10.55421/2499992x_2024_3_100
Lyulka, V., & Nazarenko, M. (2025). To the Issue of Using the Project Method in the Process of Organizing Independent Work When Learning English for Specific Purposes. Naukovì Zapiski Nacìonalʹnogo Unìversitetu «ostrozʹka Akademìâ» Serìâ «fìlologìâ», 1(25(93)), 116–119. https://doi.org/10.25264/2519-2558-2025-25(93)-116-119
Mao, T. (2024). A Study on Cultivating Intercultural Communication Competence of Students at Beijing Hospitality Institute Based on the Evaluation Standards of the Intercultural Competence Competition. Region - Educational Research and Reviews, 6(8), 56. https://doi.org/10.32629/rerr.v6i8.2490
Mouboua, P. D., Atobatele, F. A., & Akintayo, O. T. (2024). Language as a Tool for Intercultural Understanding: Multilingual Approaches in Global Citizenship Education. Magna Scientia Advanced Research and Reviews, 11(1), 19–30. https://doi.org/10.30574/msarr.2024.11.1.0071
Normuratova, V. I. (2023). Extended Version of Foreign Language Communicative Competence. Current Research Journal of Pedagogics, 04(04), 37–39. https://doi.org/10.37547/pedagogics-crjp-04-04-07
Noviyanti, S. D. (2024). Intercultural Communicative Competence in English Teaching and Learning for Islamic Universities: Students Perceptions and Expectations. Jall (Journal of Applied Linguistics and Literacy), 8(1), 1. https://doi.org/10.25157/jall.v8i1.12578
Perevozchikova, M. S., Соколова, А., Gavrilovskaya, N., & Benin, D. (2023). Research of the Possibilities of Interactive Simulators in Intercultural Communication for the Formation of Students’ Algorithmic Thinking. European Journal of Contemporary Education, 12(1). https://doi.org/10.13187/ejced.2023.1.173
Preksha, P., & Kaur, K. (2024). Enhancing Real-World Language Skills Through Clil: A Study on Language Mastery and Everyday Applications. Asian Journal of Education and Social Studies, 50(10), 188–196. https://doi.org/10.9734/ajess/2024/v50i101611
Rahmawati, Y. (2023). Assessing Cross-Cultural Understanding and Intercultural Communication Skills in Efl Classrooms: Challenges, Best Practices, and Perceptions. NextGen, 1(2), 22–32. https://doi.org/10.58660/nextgen.v1i2.37
Richards, J. C., & Rodgers, T. S. (2014). Approaches and Methods in Language Teaching. Cambridge University Press & Assessment. https://books.google.co.id/books?id=HrhkAwAAQBAJ
Rovira, J. M. S. (2025). Beyond Words: Navigating Lisbon’s Linguistic Landscape in the Era of Mass Tourism and Migration. Journal of Language and Social Psychology, 44(6), 928–960. https://doi.org/10.1177/0261927x251339207
Sarwari, A. Q., Adnan, H. M., Rahamad, M. S., & Wahab, M. N. A. (2024). The Requirements and Importance of Intercultural Communication Competence in the 21st Century. Sage Open, 14(2). https://doi.org/10.1177/21582440241243119
Savochkina, E. I., & Zhukova, T. A. (2023). The Use of Educational Bots in the Process of Developing Intercultural Competence of the Students of Linguistics. Vestnik of Minin University, 11(4), 8. https://doi.org/10.26795/2307-1281-2023-11-4-8
Sugiyono. (2017). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. CV Alfabeta.
Trujillo, J. A., & Román, P. (2024). Self-Regulated Cognitive Strategies and ICT to Enhance EFL Speaking Skills. Ibero-American Journal of Education & Society Research, 4(2), e24025. https://doi.org/10.56183/iberoeds.v4i2.702
Vygotsky, L. S. (1978). Mind in Society (M. Cole, V. Jolm-Steiner, S. Scribner, & E. Souberman (eds.)). Harvard University Press. https://doi.org/10.2307/j.ctvjf9vz4
Yang, S. (2025). Research on the Innovation and Practice of English Language Skills Curriculum System Under the Background of Vocational Undergraduate Education. English Language Teaching and Linguistics Studies, 7(2), p163. https://doi.org/10.22158/eltls.v7n2p163
Zhang, M. (2024). The Application of Mobile-Assisted Language Learning in Higher Vocational Education: A Case Study on the Effectiveness of English Teaching. Eer, 2(2). https://doi.org/10.18686/eer.v2i2.3976
Zhu, J. (2024). Strategies for Cultivating Students’ Intercultural Communication Skills in Higher Vocational English Education. Contemporary Education and Teaching Research, 5(2), 73–78. https://doi.org/10.61360/bonicetr242015840205
Σιγάλα, Μ., Ren, L., Li, Z., & Dioko, L. A. (2023). Talent Management in Hospitality During the COVID-19 Pandemic in Macao: A Contingency Approach. International Journal of Contemporary Hospitality Management, 35(8), 2773–2792. https://doi.org/10.1108/ijchm-06-2022-0793
Чепурна, М., Редчиць, Т., & Власюк, І. (2024). Мовна Підготовка До Міжнародної Комунікації У Бізнес-Середовищі. Вісник Науки Та Освіти, 4(22). https://doi.org/10.52058/2786-6165-2024-4(22)-548-559
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rizki Amelia, Antonius Adi

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

.png)












