Information adoption on social Media: How does it affect travel intention? Lessons from West Java

Wahyu  Rafdinal; Lina Setiawati; Annisa Rachman

doi:10.35313/jtospolban.v2i1.33

Authors

Wahyu Rafdinal Politeknik Negeri Bandung
Lina Setiawati Politeknik Negeri Bandung
Annisa Rachman Politeknik Negeri Bandung

DOI:

https://doi.org/10.35313/jtospolban.v2i1.33

Keywords:

Information Adoption, Social Media, Tourist Intention

Abstract

The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.

References

Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634–653. https://doi.org/10.1007/s11747-009-0178-5

Akehurst, G. (2009). User generated content: The use of blogs for tourism organisations and tourism consumers. Service Business, 3(1), 51–61. https://doi.org/10.1007/s11628-008-0054-2

Arora, N., & Lata, S. (2020). YouTube channels influence on destination visit intentions: An empirical analysis on the base of information adoption model. Journal of Indian Business Research, 12(1), 23–42. https://doi.org/10.1108/JIBR-09-2019-0269

Ayeh, J. K., Au, N., & Law, R. (2013). Predicting the intention to use consumer-generated media for travel planning. Tourism Management, 35(April), 132–143. https://doi.org/10.1016/j.tourman.2012.06.010

Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly: Management Information Systems, 25(3), 351–370. https://doi.org/10.2307/3250921

Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883290

Chu, S.-C. (2009). Determinants of consumer engagement in electronic word-of-mouth in social networking sites. Journal of 20Th Century Contemporary French Studies. https://repositories.lib.utexas.edu/handle/2152/6585

Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599. https://doi.org/10.1016/j.chb.2015.02.068

Chung, N., Han, H., & Koo, C. (2015). Adoption of travel information in user-generated content on social media: The moderating effect of social presence. Behaviour and Information Technology, 34(9), 902–919. https://doi.org/10.1080/0144929X.2015.1039060

Erkan, I., & Evans, C. (2016). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2016.1184706

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073

Hootsuite. (2020). We are social, Digital 2020: 3.8 billion people use social media. Datareportal. https://datareportal.com/reports/digital-2020-indonesia

Hsu, C. L., Lin, J. C. C., & Chiang, H. Sen. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782

Jang, S., Bai, B., Hu, C., & Wu, C. M. E. (2009). Affect, travel motivation, and travel intention: A senior market. Journal of Hospitality and Tourism Research, 33(1), 51–73. https://doi.org/10.1177/1096348008329666

Kemenparekraf. (2019). Kajian dampak sektor pariwisata terhadap perekonomian indonesia. Kemenparekraf. https://kemenparekraf.go.id/post/kajian-dampak-sektor-pariwisata-terhadap-perekonomian-indonesia

Kim, E., Sung, Y., & Kang, H. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior, 37, 18–25. https://doi.org/10.1016/j.chb.2014.04.020

Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254–263. https://doi.org/10.1016/j.chb.2009.04.011

Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34(1), 99–107. https://doi.org/10.1016/j.ijhm.2013.02.012

Mergel, I. (2013). Social media adoption and resulting tactics in the U.S. federal government. Government Information Quarterly, 30(2), 123–130. https://doi.org/10.1016/j.giq.2012.12.004

Murphy, H. C., Centeno Gil, E. A., & Schegg, R. (2010). An Investigation of Motivation to Share Online Content by Young Travelers — Why and Where. Information and Communication Technologies in Tourism 2010, 467–478. https://doi.org/10.1007/978-3-211-99407-8_39

Narangajavana, Y., Callarisa Fiol, L. J., Moliner Tena, M. Á., Rodríguez Artola, R. M., & Sánchez García, J. (2017). The influence of social media in creating expectations. An empirical study for a tourist destination. Annals of Tourism Research, 65, 60–70. https://doi.org/10.1016/j.annals.2017.05.002

Öz, M. (2015). Social media utilization of tourists for travel-related purposes. International Journal of Contemporary Hospitality Management, 27(5), 1003–1023. https://doi.org/10.1108/IJCHM-01-2014-0034

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123–205. https://doi.org/10.1016/S0065-2601(08)60214-2

Qiu, L., Pang, J., & Lim, K. H. (2012). Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence. Decision Support Systems, 54(1), 631–643. https://doi.org/10.1016/j.dss.2012.08.020

Reinhard, C. (2019). YouTube brands: 5 outstanding leaders in YouTube marketing. Mashable. http://mashable.com/2009/06/01/youtube- brands/

Thackeray, R., Neiger, B. L., Smith, A. K., & Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12(1), 0–5. https://doi.org/10.1186/1471-2458-12-242

Tseng, S. Y., & Wang, C. N. (2016). Perceived risk influence on dual-route information adoption processes on travel websites. Journal of Business Research, 69(6), 2289–2296. https://doi.org/10.1016/j.jbusres.2015.12.044

Tuten, T. L. (2020). Social media marketing. Sage.

Uratnik, M. (2016). Interactional service innovation with social media users. Service Science, 8(3), 300–319. https://doi.org/10.1287/serv.2016.0149

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 179–188. https://doi.org/10.1016/j.tourman.2009.02.016

Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27–36. https://doi.org/10.1016/j.tmp.2014.01.001

Zheng, X., Cheung, C. M. K., Lee, M. K. O., & Liang, L. (2015). Building brand loyalty through user engagement in online brand communities in social networking sites. Information Technology & People.

Zhu, D. H., Chang, Y. P., & Luo, J. J. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8–16. https://doi.org/10.1016/j.tele.2015.06.001