Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba

Mega Fitriani Adiwarna Prawira; Beta  Budisetyorini; Deddy  Adisudharma; Dicky Arsyul  Salam; Wisi  Wulandari; Eko Susanto

doi:10.35313/jtos.v1i2.15

Authors

Mega Fitriani Adiwarna Prawira Sekolah Tinggi Pariwisata Bandung
Beta Budisetyorini Sekolah Tinggi Pariwisata Bandung
Deddy Adisudharma Sekolah Tinggi Pariwisata Bandung
Dicky Arsyul Salam Sekolah Tinggi Pariwisata Bandung
Wisi Wulandari Sekolah Tinggi Pariwisata Bandung
Eko Susanto Politeknik Negeri Bandung

DOI:

https://doi.org/10.35313/jtos.v1i2.15

Keywords:

river tourism, tourism destination, Asahan River

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

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